10a - 5p CST
316-215-8842
10a - 5p CST
316-215-8842
Problem: Circles appear oval when engraving on a tumbler
Solution: Use math formula involving viewable area, arcs, radians, radii, and other fun math terms you probably never wanted to know.
Better Solution: Skip the math and use our calculator.
The old engraving rule of adding 5-10% to the art width isn't hard and fast - it depends on both the size of the tumbler and the size of the logo. If you're wrapping on a non-cylinder, like a 20 oz tumbler, measure the diameter at the center point of where the logo will go for best results.
Instructions:
Please note: this calculator was developed for logos small enough to be visible from a front-facing photo. It hasn't been tested on logos that would wrap out of the field of view of a camera.
For best results, please print the logo at the width suggested on a printer cut it out, and wrap on your drinkware to make sure it looks like you want it.
Tip: Make sure your software's option to scale equally is off. If you are drawing a 2.5" circle, you'll want the height to stay 2.5" while increasing the width to 2.67". We prefer to work in percentages. In Illustrator, if you type *1.07 after the width in your dimensions box, it is the same thing as multiplying it by 107%.
Overview: When printing a shape onto a cylinder or cone, while it may be mathematically circular or square - visually, it won't be. Circles turn into ovals and squares become rectangles.
Most of the large companies we've researched do not compensate for the visual curve. For a great example of a company that doesn't adjust for distortion, look at a can of your favorite red, white, and blue cola with a round logo (rhymes with Shmepsi and is our caffeinated beverage of choice). Their logo is a circle, but on their cans, it looks more oval.
Many of our customers prefer visually round logos, so our formula compensates for the visual distortion to make it perfect.